Explore the incredible value we offer with our dedication to affordable excellence.
We believe in crafting digital strategies that are as unique as your brand. Moving away from the industry’s common one-size-fits-all approach, we tailor custom strategies focusing on your brand’s distinct qualities, audience, and objectives. Our goal is to create personalized plans that not only meet but exceed your goals, whether it’s boosting engagement, driving sales, or enhancing visibility. With us, your brand’s journey is uniquely yours, ensuring meaningful results that truly resonate.
We find the search terms your ideal customers are using to land them right on your doorstep. At the heart of our strategy lies pinpointing the specific search terms your potential customers are using. By diving into data and search trends, we get inside your audience's heads to position your business as the answer they've been searching for. This precise approach not only draws in traffic but ensures it's the right kind, boosting the chances of turning visitors into devoted and loyal customers.
In today's fast-paced business world, staying ahead of the competition means keeping a close eye on what your rivals are up to. We specialize in monitoring and evaluating competitor strategies and successes, guaranteeing your place as a leader in your industry. We provide valuable insights and innovative strategies that will propel you to the top, helping you outperform your competitors. Rely on us as your trusted advisors to ensure you stay at the forefront of progress .
Content Marketing: A strategy focused on crafting and sharing valuable content to attract and convert your target audience into loyal customers.
User Testing: Real user feedback on your content provided by SlateGray through video summaries, to improve engagement.
eBook: An eBook is a digital book for electronic devices, like computers, tablets, or smartphones. It’s a file that can be downloaded as a PDF and used in digital marketing to provide information and capture leads.
Micrographics & Infographics: These are visually appealing ways to present information. Micrographics are typically smaller images with limited text, while info-graphics can be larger and more complex, using charts, graphs, and illustrations to explain a topic. (Example: An infographic on the history of coffee might include a timeline, a map showing coffee-growing regions, and illustrations of different brewing methods.)
Webinar: A webinar is a live or pre-recorded online presentation that allows participants to engage with the presenter and other attendees in real-time. It is a popular marketing tool used to educate, train, or entertain audiences on a specific topic, often featuring interactive elements such as Q&A sessions, polls, and live demonstrations.
These are video formats that use animation and motion graphics to explain a concept or product engagingly. (Example: An animated explainer video might show how to use a new software program, while motion graphics could be used to create a visually appealing data visualization.)
These are short videos designed to capture attention and promote your brand or product on your website and social media channels. (Example: A website video might introduce your company and its mission, while a social media video could showcase a new product or service.)
A blog post is a written article published on a website or blog, typically featuring informative, entertaining, or educational content on a specific topic. Blog posts can range from short, concise articles to in-depth, detailed pieces, and often include multimedia elements such as images, videos, and links to other relevant content.
A whitepaper is a comprehensive, authoritative report that presents a detailed analysis of a specific topic, problem, or solution. It is typically written in a formal, academic style and provides in-depth information, research, and expert insights to educate readers on a particular issue, often with the goal of persuading them to adopt a particular product, service, or methodology.
These videos use real people and settings to explain a concept or product. (Example: A live-action explainer video might feature a customer using your product and explaining the benefits.)
These are advanced marketing strategies that SlateGray can offer for an additional cost. Paid content promotion involves using advertising to promote your content to a wider audience. Content outreach involves reaching out to other websites and influencers to ask them to share your content with their audience.
Rich media citations are a type of citation that includes multimedia elements such as images, videos, and audio files. They are used to provide additional context and information to support a citation, making it more engaging and informative for readers. Rich media citations can be used in various formats, including academic papers, blog posts, and online articles.
RMC
Content Assets Developed (Up to 40)
Dedicated Content Marketing Expert (You have a point of contact at our agency)
Keyword Research (Basic – We find some key search terms)
Content Options (eg. Long-form Content, Micrographics, Infographics, Scroll stop Images)
Personalization Graphics (Free)
Dedicated Content Marketing Expert (You have a point of contact at our agency)
Project Management Schedule (Keeps track of your content creation process)
Paid Content Asset Promotion (Boosting your content with ads-extra cost)
Competitor Analysis (Spying on your competition)
User Testing (Seeing how real people interact with your content)
Monitor Competitors’ Website Changes
Content Assets Developed (Unlimited (according to needs) per month)
Extensive Keyword Research (We uncover all the best options)
Content Outreach (Reaching out to other websites to share your content – extra cost)
Founder of "Blooming Botanicals"
Sarah Cordeiro
CEO of "Tech Solutions Inc."
David Ogunlesi
Marketing Manager at "Green Clean Company"
Maria Garcia
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+27 67 022 8103
creative@slategraydigital.com
5 Benmore Rd,
Benmore Gardens, Sandton.
South Africa.
Our customer representative is here to guide you on how our services align with your business objectives.
